STORYTELLING METHODS TO USE IN A PRESENTATION TO ENGAGE THE AUDIENCE

corporate presentation

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Working in a corporate world makes you want to work harder so that you can seal your place and become irreplaceable. However, this requires you to be creative and persuasive with your work; one of the many ways you can secure your place is through storytelling! It is a way of presenting your ideas in a riveting and engaging manner while also ensuring that your presentation is impactful and memorable. So, here is a list of ways you can engage your audience through the art of storytelling:

Have a firm understanding of your audience

Ensure you know the audience you are catering to establish your presence and make the audience feel like they did something productive after listening to you.  Analyzing and identifying your audience and building a suitable story around it will increase your rate of success. In addition, it allows you to set the right tone and atmosphere while presenting, influencing the audience better.

Include facts and graphspresentation

People find presentations that consist of graphs and statistics more convincing and plausible than a flat piece with no visual appeal. Therefore, the addition of graphics, figures, and numbers will make your presentation more compelling. Instead of just telling them to show them, this will keep the audience assertive.

Tell actual stories

The inclusion of accurate, logical, and factual stories rather than fiction has a more significant impact on the spectators; this is due to the sole reason of them being able to correlate their lives more with the story. In short, tell stories that resonate with the public.

Composition of the story

Pay attention to the entire configuration of the story since this helps the audience to build a keen interest in your presentation. Starting from the introduction to the conclusion, make sure you do not bore the people with your 1-page long introduction; instead, carve up your segments wisely. Have a lively introduction that gives the people a brief description of what you are there for and keeps the story going throughout the presentation.

Ask questions

One way to ensure that your audience does not doze off in the middle of your session and lose interest is to ask them questions; this way, you will be able to acquire their full attention towards you, keep them hooked and make the room more alive and not dull. Ask questions that will leave them thinking, and at the same time, the people will also feel inclusive.

Cut to the chase

Don’t make your presentation very long and monotonous, and don’t stretch your story too far; this causes disengagement. Instead, keep it short, informative, factual, and intriguing. In the corporate world, you need to make your mark in as short a time as possible, and you need to keep this in mind even while you are giving a presentation in a room of 10 people and showcase your best self.

Be confident

You have heard a very cliché phrase since your schooling years, but these two words carry a lot of weight. Being confident sets you apart and allows others to focus on you; an underconfident person would look uncertain of his/her own words; therefore, delivery is critical; your hand gesture, speech, and everything matter. It will also allow you to communicate better and present your ideas better; after all, “confidence is the key to success.” However, make sure that you are not over-confident and are polite and enthusiastic.

Be innovative and creative

Do not be afraid to experiment as long as you make sense. Include your theories, bring hypothetical situations to the table, create exciting graphs and pie charts; the list is endless, so interest your audience with a twist and give them something that has never been done before. Creativity is something that will help you create your brand.

Keep in mind that with the end of your presentation, you are also ending a story, so make sure that you end on a positive note and, in the case of a corporate presentation, have a practical ending and an informative one, come up with solutions and suggestions to the problem and then conclude.

So, keep these valuable points in mind if you want to ace your corporate presentation and leave a mark on people. And remember to believe in yourself!

We, at Perfect Impact, design presentations with visually stunning graphics and custom templates that entice, engage, and wow your audience. ⠀

Want to get a presentation designed for yourself or your company? Get in touch with us at +91 9810269590 or

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