In today’s time, visuals matter a lot. Whether it’s your brand logo, your interior at home or office, and so on. Everything is judged according to their appearance. Visual stimuli guide nearly everything we do. So visuals are all about colour theory. Colour combinations and colour schemes matter a lot. When everything is made according to colour coordination same goes for the web design, a website is the first thing your potential customers look at. They make their choice then and there according to your website’s visuals. Your web design determines whether that customer would like to come back to your website or not.
Choosing the correct colours for your website is more than simply selecting a few favourite hues and putting them in. Colours should reflect the atmosphere of your site, and colour choices should be carefully considered.
What is colour theory?
Colour theory is both a science and an art form. It describes how people perceive colour as well as the visual impact of how colours mix, match, and contrast with one another. Colour theory also includes the signals that colours convey, as well as the methods employed to duplicate colour.
Colour theory is the foundation for the main principles and standards that govern colour and its application in the creation of visually attractive images. Understanding the fundamentals of colour theory allows you to begin analyzing the logical structure of colour for yourself in order to design and use colour palettes more strategically. As a result, generating a specific emotion, vibe, or aesthetic.
Why is colour theory important in web design?
Colour is an important aspect that can influence the meaning of the text written, how people navigate across a layout, and how they feel while doing so. Understanding colour theory allows you to be more deliberate in producing pictures that have an effect.
Colour theory in web design is unquestionably one of the most essential elements to consider while building your site. If you get it wrong, you might quickly turn off potential consumers or lose potential consumers.
The physiology of colour selection is quite significant, and you must consider not just the implications in your immediate surroundings, but also those across the world. One of the most essential elements to consider when selecting a colour scheme is your target audience. The proper colour choice may emphasise certain areas of your website, make it easier for visitors to navigate, or offer them a sense of familiarity from the first minute they click through, from effective CTAs to sales conversions and marketing efforts.
Colour Theory 101:
The main colours can be divided into three groups; warm colours, cool colours and neutral colours. Warm colours consist of colours like red, orange, and yellow. Cool colours consist of colours like green, blue and purple. Neutral colours consist of colours like black, white, grey and brown. Warm colours are often associated with energy, brightness, and action, whereas cool colours are frequently associated with calm, peace, and serenity.
Colour Wheel Basics
The colour wheel is made up of three primary colours- red, yellow, and blue, three secondary colours- green, orange, and purple are formed when primary colours are combined, and six tertiary colours, which are combinations of primary and secondary colours, such as blue-green or red-violet. With the help of the colour wheel, we differentiate warm colours from cool colours.
Colour Schemes
With the help of a colour wheel, web designers select and develop a colour scheme for web design. Some of the major colour schemes are:
- Monochromatic
- Analogous
- Complementary
- Split-complimentary
- Triadic
Finding a correct colour scheme is a tough job but understanding the theory behind the colours can do wonders for how you actually chose colours.
Colour tools for building colour schemes
There are a number of tools where you can find and choose colours for your web designing. Some of the best tools freely available are:
● Adobe colour: Adobe Color is a fantastic tool for generating your own colour schemes. You can use the tool to build a colour scheme by selecting a single colour and then combining it with other patterns.
● Paletton: Paletton allows you to obtain extremely precise colour information and then build upon it. The application successfully creates colour schemes that work across both print and digital projects.
